IGN's Direct2Drive Strikes Deals with 20th Century Fox, Lionsgate and Starz - November 15, 2006
WIRELESS NEWS-15 November 2006-IGN's Direct2Drive Strikes Deals with 20th Century Fox, Lionsgate and Starz ©2006 10Meters -
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Direct2Drive, IGN Entertainment's digital retail store, announced multi-year agreements with 20th Century Fox, Lionsgate, an independent filmed entertainment studio; Starz Media, including Starz Home Entertainment and its anime company Manga Entertainment; and Central Park Media.
With the partnerships, Direct2Drive has introduced the addition of premier movies, television shows and anime on a download-to-own basis, complementing the catalogue of video game offerings currently available.
"As an innovative company, we are constantly looking for new and exciting ways to add value and increase access to our vast catalogue of filmed entertainment content," said Jon Ferro, Executive Vice President, Television Distribution, Lionsgate. "We are excited to offer our motion picture product to the forward-thinking consumers on Direct2Drive."
Direct2Drive will feature classic titles from the studio partners' libraries as well as new releases including Fox's X-Men: The Last Stand, Saw 2 from Lionsgate and Manga Entertainment's Ghost in the Shell.
"This is an exciting new partnership for Starz Media, Starz Home Entertainment and Manga Entertainment," said Marc DeBevoise, SVP, business development & strategy, Starz Media. "As we continue to build out our reach to the digital consumer, Direct2Drive's user base is a perfect match for many of the titles in our library."
The new content, IGN noted, will provide a destination where fans of a par-ticular franchise can locate the movies, TV, anime, video games, and comics in digital form all in one place. In the coming months, D2D will offer special package bundles of related films, TV series and games.
Direct2Drive will promote the new offering and future releases throughout the IGN Entertainment network through cross-promotions at Fox Interactive Media properties including IGN.com, Rotten Tomatoes, and Film Force, among others, the company noted in a release.
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